Three Ways to Create Brand Consistency

Are you looking to upgrade your branding materials and make the right marketing decisions for your business? When you use consistent branding for your business, you will be able to create recognition and become a staple presence in your community. This is one of the best ways to grow your reputation with your customer base, and it also enables your business to expand quickly.  With the help of a brand style guide and assistance with marketing materials, you can create brand awareness. These are a few tips to create brand consistency.

Create Brand Guidelines

By creating a brand style guide, you put all the information about your brand in one spot, making it easier to refer to your brand scheme no matter what you are working on. Take the time to outline aspects of your brand, such as:

  • Tone and style
  • Logo design
  • Graphics and images
  • Color palette
  • Examples of competitor brands

By taking the time to outline these goals, you can then have a reference guide that will inform all marketing and material decisions moving forward. This leaves little room for differentiation and it informs your brand.

Use the Same Color Palette for Everything

Did you know that 71% of consumers are more likely to buy from brands they recognize? The only way to create consistency is to use your branding on everything – and we mean everything – you create for your business. Your customers should be able to quickly recognize your logo, color scheme, and even font when they go to look for your business among your competitors. You should stay consistent by using the same color palette for everything, including our custom shopping bags in Orlando. Not only does this create consistency, but it creates appeal from your customers.

Create a Mission Statement

By first building a mission statement around the core values of your business, you can guide your brand in the right direction from the very start. Some brands wish to establish themselves as a strong, reliable presence, and others may have more philanthropic values at their core. Be sure to highlight the unique qualities and differentiating characteristics that make your business stand out from your competitors. Your mission statement can inform many other aspects of your business, so take you time to consider the perfect wording.

By following these tips, you can create brand consistency and awareness around your business. As you grow your business, you will want to have a reputation to become easily recognizable to your target customers. You can then implement all of these styles and colors in your packaging and marketing materials, like our custom shopping bags in Orlando.

To hear more about our shopping bags and custom supplies, contact us today!